Navigating the Digital Commerce: Carlos Camacho, Bausch & Lomb | E16

How can you help your sales teams see e-commerce as an opportunity, rather than a threat? Here to help us unpack these topics, among others, is Carlos Camacho has over 20 years of experience in B2B e-commerce. He is currently responsible as the Senior Manager of Global eCommerce at Bausch & Lomb.

Listen in to hear Carlos’ advice on how to help sales leaders facilitate better adoption amongst their teams, why incentivizing them is essential, and why you should never employ an attitude of ‘us versus them’. Throughout the episode, Tim and Carlos explore the importance of helping your customers adopt online channels as soon as possible and why building momentum, traction, and loyalty is critical if you want to remain competitive.

This episode also covers:
- Pioneering scalable technologies that empower self-service functions.
- Igniting the zeal within your sales teams to embrace your web store as a powerful sales enablement tool.
- Uncovering the distinctions between traditional and incremental sales, and realizing how your online channel can elevate far beyond these conventional KPIs.

???? This video includes the highlights of the episode, tune in to more details via the podcast channels

???? Spotify: https://open.spotify.com/show/0730Rh7WkB20MaVfBvmPfI
???? Apple: https://podcasts.apple.com/us/podcast/b2b-e-commerce-accelerated/id1676633087

✅ Connect with Tim van Hattem on LinkedIn: https://www.linkedin.com/in/timvanhattem/
✅ Connect with Ruben Mink on LinkedIn: https://www.linkedin.com/in/rubenmink/

#ecommercesuccess #ecommercepodcast #b2bsalestips #b2becommerce