My Unhinged Predictions for Facebook Ads in 2025

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My Unhinged Predictions for Facebook Ads in 2025

In today’s video, I share my bold predictions for the future of Facebook Ads in 2025. Surprisingly, I believe that advertising is heading back to its roots—more like it was in the 1960s than the past few years of hyper-targeted, media-buying-focused strategies. With the rise of AI and a renewed emphasis on creativity, the role of the creative director is becoming more critical than ever.

I discuss how we’ve moved from a media-buying-centric approach back to a focus on ad creativity and strategic thinking. Discover why broad targeting, simple ad structures, and strong creative concepts are once again the pillars of effective advertising. If you want to understand how to adapt to these changes and stay ahead in the evolving ad landscape, this video is for you!

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