Multi-Storefront For Ecommerce: Why It's Needed, When To Use It & Typical Use Cases

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EPISODE SUMMARY:
What we cover:
1. What we mean by multi-storefront
2. How the decision on your setup impacts you operationally
3. Use cases for single storefronts with multi-currency and localisation
4. Use case for multi-storefront and key platform considerations

We’ve seen a few businesses pulling back the number of storefronts for ecommerce due to the day-to-day management effort and the cost impact e.g. licensing, maintenance, support etc. There needs to be a clear business case for investing in one or more additional storefronts and businesses really need to be able to measure incremental impact.

In this ecommerce podcast, James Gurd and Paul Rogers James & Paul do a talking heads on the use cases for single vs. multiple storefronts. They provide a clear definition of what multi-storefront means, exploring how the decision impacts ecommerce teams operationally, then cover common use cases for single storefronts with multi-currency and localisation vs. when multi-storefront is a worthwhile and necessary investment.

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