Miao tradition thrives through gaming, e-commerce

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One anti-poverty project is taking a modern approach to improving people’s livelihoods, while at the same time preserving ancient traditions.

The Miao are an ethnic group based in southern China. Its history and culture are rich, dating back thousands of years. But due to their remote location, Miao villages struggle, economically. In Pengshui Miao and Tujia County, a free training program in Miao embroidery is giving some local people opportunities to make money.

The region is a tourist attraction, but to attract broaden the consumer base for these cultural products, tech company Tencent has introduced Miao landmarks into their popular online games and helped develop local specialties for e-commerce.

"Although the residents of Pengshui are far removed from these games, through people getting to know the locale and buying the traditional Miao products, the poor households are benefiting," said Li Moruomi, a game developer for Tencent.

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