Metacake’s Guide to Creating a GENUINE Holiday Giveback Program

We all know that Q4 is a time of abundant opportunity for businesses everywhere. If you sell an amazing product, THIS is the time of year to create a marketing program that will introduce your brand to more people than ever.

But truly, businesses have more influence than that; brands are more than just the products they sell. They affect the physical, spiritual, and mental health of consumers (real human beings)! And no matter the size of your customer base, YOU HAVE INFLUENCE! How you will use that influence is up to you.

Here at Metacake we are ecommerce experts, working to drive revenue and growth for some of the biggest brands around. Today we’re talking about creating a genuine giveback program and the 4 questions you should ask yourself before starting any cause marketing campaign:

#1 Is this effort genuine?
#2 Is this in line with the mission and purpose of your company?
#3 Are you being a hypocrite?
#4 Are you approaching your cause with wisdom and humility?

Stay tuned for next week’s video where we dive deep into each of these questions!
https://mtck.co/YouTube-2Y5GUQ9

In the meantime, check out our other Q4-related videos:
The Delicate Line Between Creepy vs Thoughtful in Ecommerce Marketing
https://www.youtube.com/watch?v=g9xfNwTItho&t=1s

4 Ways to Avoid Being a Creepy Ecommerce Marketer
https://www.youtube.com/watch?v=tdQ6xyp6tAQ&t=12s

The Secret to REAL Ecommerce Growth during the Holiday Season
https://www.youtube.com/watch?v=7Xv25_JypjU&t=1s

4 Ecommerce Holiday Season Secrets
https://www.youtube.com/watch?v=MfWjdUVkK9I&t=292s

The Grinch Does Ecommerce
https://www.youtube.com/watch?v=KYV656WGiAc&t=1s


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Author: Ken Ott / Kenneth Ott
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