Meta Ads (Facebook ads) Campaign Metrics for e-commerce Business | #diziglobalsolution #ads

Key Meta Ads Metrics for eCommerce
1. Leads Generated ???? – Total leads captured from your campaign.
2. Cost Per Lead (CPL) ???? – How much you spend per lead.
3. Click-Through Rate (CTR) ???? – Percentage of users who clicked your ad.
4. Conversion Rate ✅ – How many clicks converted to purchases or actions.
5. Cost Per Purchase (CPP) ???? – Cost to acquire one purchase.
6. Return on Ad Spend (ROAS) ???? – Revenue generated for every dollar spent.
7. Add-to-Cart Rate ????️ – Percentage of users who added products to their cart.
8. Cost Per Add to Cart ???????? – Cost of getting a user to add an item to the cart.
9. Landing Page Views ???? – Users who landed on your site from the ad.
10. Landing Page Conversion Rate ???? – Percentage of visitors who purchased.
11. Impressions ????️ – Total ad views by users.
12. Reach ???? – Unique users who saw your ad.
13. Frequency ???? – How often a user sees your ad.
14. Engagement Rate ❤️ – Likes, comments, shares, and clicks on your ad.
15. Cost Per Thousand Impressions (CPM) ???? – Cost of 1,000 impressions.
16. Bounce Rate ???? – Percentage of users who left without interaction.
17. View Content Rate ???? – How many users viewed a product or content.
18. Average Order Value (AOV) ???? – Revenue divided by total orders.

Tracking Tools to Connect
• Meta Pixel: For advanced tracking like cart actions, purchases, and form fills.
• URL Parameters: Add parameters to track campaign, source, and medium.
• CRM Integration: Sync lead data for post-ad follow-ups.