Meta’s Andromeda: The Biggest Shift in Facebook Ads Since iOS14

Meta just flipped the script on media buying — and if you’re still running ads the old way, you’re already falling behind. In this episode of the Ecommerce Playbook Podcast, Taylor breaks down everything you need to know about Meta’s new AI-powered advertising engine: Andromeda.

We’re talking about:
-The death of cost caps and the rise of AI optimization
-Why Advantage+ Shopping is the new default
-How to structure your ad account for 2025 and beyond
-Why creative volume (yes, 5,000 ads, not 5) is the key to winning
-The future of profit-optimized campaigns, incrementality testing, and more

This is the biggest shift in Meta ads since iOS14, and it’s already live. Whether you’re a media buyer, brand owner, or performance marketer — this is essential listening.

Watch to learn how to restructure your Meta ad account and take full advantage of what’s coming.

Show Notes:
-Go to Opensend.com/book-a-demo and start your 2-week trial for just $1.
-Meta Andromeda: Supercharging Advantage+ automation with the next-gen personalized ads retrieval engine
-Explore the PROPHIT System: profitsystem.com
-The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

00:00 – Intro: Meta’s Biggest Shift Yet
01:05 – Why Cost Caps Might Be Dead
02:42 – What Is Andromeda? (Meta’s New AI Engine)
05:17 – AI vs. Human Media Buying
07:13 – ROAS Boost: How AI Enhances Ad Delivery
09:10 – What This Means for Campaign Structure
11:30 – From “Pipes” to Consolidation: CTC’s New Strategy
13:15 – The Death of “Concepts” in Campaign Design
15:02 – Creative Volume: Why You Need More Ads
17:20 – Infinite Pairings: AI Finds the Perfect Ad for Each User
19:05 – Meta’s Push Toward Profit Optimization
21:22 – Why Media Buyers Are Becoming Obsolete
23:00 – The Role of Incrementality & Measurement
24:45 – How Exclusions Work in the New Meta System
26:05 – Upcoming Meta Features & Placements (WhatsApp, Omnichannel, etc.)
27:40 – Final Take: The Future Belongs to Creative Volume
28:45 – Outro & What’s Coming Friday