Maximizing Profitability on Amazon

Tyler Jefcoat is the Founder and CEO of Seller Accountant, a company that helps Amazon sellers achieve maximum profitability through bookkeeping and strategy services. He provides financial coaching for sellers exceeding $100 million per year in e-commerce sales. Tyler also leads the Sellers Roundtable, an exclusive mastermind for seven and eight-figure sellers. Before founding Seller Accountant, he was the Co-founder and Managing Partner at Care to Continue, a home healthcare company that grew from zero to 100 employees within four years.

Here’s a glimpse of what you’ll learn:
• Tyler Jefcoat addresses developments in the Amazon aggregator space
• Profitable Amazon seller strategies
• How specialized seller accounts impact purchasing decisions
• Creating a valuable experience to solve customer problems
• The importance of evolving your seller strategy
• Advice for maximizing business value for investors
• How to increase profit margins
• Tyler talks about Amazon’s seller market

In this episode…
Is Amazon a profitable platform for sellers? In 2022, the website’s traffic declined by 40-50%, while ad costs increased by 20-40%. So how can you maximize your business’ value to succeed in that marketplace?

According to Tyler Jefcoat, success in a volatile market is not about generating sales but maximizing profitability. Three factors drive enterprise brand value on Amazon: business financials, profit margins, and target customers. Invest in QuickBooks Online or similar software to optimize accounting and understand your expenses and investments. Next, Tyler says to analyze your profit margins by focusing on PAG (post-advertising gross) profit to determine your total generated revenue and its sources. It’s also critical to develop long-term relationships with your customers by focusing on a specific product category that targets their needs, solves their problems, and produces a desired outcome.

In this episode of What The Teck? Rolando Rosas and Dave Kelly sit down with Tyler Jefcoat, Founder and CEO of Seller Accountant, to discuss top tips for optimizing your Amazon seller account. Tyler addresses developments in the Amazon aggregator space, profitable Amazon seller strategies, and how specialized seller accounts impact purchasing decisions.

Resources mentioned in this episode:
• Rolando Rosas on LinkedIn - https://www.linkedin.com/in/rolando-gtw/
• Dave Kelly on LinkedIn - https://www.linkedin.com/in/dave-kell...
• Global Teck Worldwide - https://global-teck.com/
• Circuit Loops - https://circuitloops.com/
• Tyler Jefcoat on LinkedIn - https://www.linkedin.com/in/tylerjefcoat/
• Seller Accountant - https://www.selleraccountant.com/
• Return on Podcast - https://www.selleraccountant.com/podcast/
• “Millennials and Gen Z — your days of remote work could be numbered, says author” by Karen Gilchrist - https://www.cnbc.com/2022/07/11/millennial-and-gen-zs-days-of-remote-working-could-be-numbered.html
• Steve Cadigan - https://stevecadigan.com/
• “The Future of Work With Steve Cadigan” on What The Teck? - https://circuitloops.com/the-future-of-work-with-steve-cadigan/
• Unleash Your Primal Brain: Demystifying how we think and why we act by Tim Ash - https://circuitloops.com/the-primal-brain-five-primal-instincts-every-business-should-know-with-tim-ash/
• “The Primal Brain: Five Primal Instincts Every Business Should Know With Tim Ash” on What The Teck? - https://circuitloops.com/the-primal-brain-five-primal-instincts-every-business-should-know-with-tim-ash/
• What The Teck? on YouTube - https://www.youtube.com/channel/UCjnTGMoq2l35fhKlA0_cDqw
• Chad Rubin on LinkedIn - https://www.linkedin.com/in/itschadrubin/

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