Maximizing Email Clicks Essential Benchmark Strategies #attribution #marketingstrategy #ecommerce

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???? KPIs and numbers can only tell part of the story. The real insights come from asking: How are we doing compared to where we should be?

This is where benchmarks become game-changers.

In Wicked Reports, we bake benchmarks into everything. Why? Because without them, it’s hard to know if a target is even reasonable. ????

Here’s a practical case: We reviewed 30 days of email clicks, and the Fresh Catch email stood out. Beautiful design? Sure. But what truly mattered was the average click rate—859 clicks.

Now, when Samantha (joining our email team) dives into the data, she knows what "good" looks like and can strive for meaningful results.

Pro tip: Understand how your tools report data. Wicked Reports captures clicks once they hit the landing page, while others (like Klaviyo) may count all clicks, even non-UTM links. Knowing these nuances ensures you're comparing apples to apples. ????

Remember, success isn’t always linear—it’s a wave. ???? Benchmarks help you navigate, learn from your highs, and course-correct when needed.

How do you use benchmarks in your strategy? Let’s discuss below! ????

#MarketingAnalytics #KPIs #Benchmarking #DataDriven #EmailMarketing
Catégories
E commerce Divers
Mots-clés
ecommerce, ecommerce insights, business growth

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