Maximizing eCommerce Profitability: AI-Driven Customer Support Strategies

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Maximizing eCommerce Profitability: AI-Driven Customer Support Strategies

In this session, Amit RG (CEO, Richpanel), Johnny Hickey (CMO, perfectwhitetee), and Alice Warren (VP of Consumer Intelligence, Thinx), share how they’re leveraging AI and automation to transform customer support. From managing high inquiry volumes during the holiday rush to reducing friction and streamlining team workflows, they discuss the real-world challenges and successes of integrating AI into their operations.

This conversation goes beyond customer support to explore how AI can drive growth through market research, analytics, and other key business functions. Whether you’re looking to improve efficiency, enhance customer satisfaction, or scale smarter, this session is packed with actionable insights to help you stay ahead.

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00:00 Reducing Friction with Automation
01:01 Panel Introductions
01:33 Johnny's Story: Overcoming Email Overload
04:31 Scaling Customer Support with Automation
06:26 Leveraging AI for Customer Support
11:08 Implementing AI and Automation
19:46 AI in Social Media Moderation
21:20 Adopting AI: Challenges and Benefits
23:48 Future of AI in Customer Support
27:00 Final Thoughts and Parting Word
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