Mastering the Customer Journey | Kwabena Bayode Ajifowowe

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In this episode of Colours of Social Media, Enoch is joined by Kwabena Bayode Ajifowowe to break down the 5 essential stages of the Customer Journey: Awareness, Consideration, Purchase, Retention, and Advocacy.

We discuss how businesses can guide customers through each stage and maximize engagement, loyalty, and brand advocacy.

Whether you're a digital marketer, small business owner, or simply interested in understanding how brands connect with their audiences, this episode is packed with actionable insights! From attracting attention to turning loyal customers into advocates, we cover strategies for building a powerful customer journey.

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