Mastering Multichannel Fulfillment: Expert Tips for eCommerce Success

Multichannel fulfillment and how to succeed in eCommerce - an interview with Amazon expert Liran Hirschkorn of CEO of Incrementum Digital (Part 1/2)

00:00 Intro
00:15 What is your experience with eCommerce?
00:39 What is multichannel fulfillment?
00:59 What are the challenges and benefits of multichannel fulfillment?
01:54 What primary platform do you recommend and why?
04:58 What kind of seller would you recommend multichannel fulfillment to?
06:35 What business model should a small eCommerce seller emulate to succeed?
08:20 How can sellers avoid competing with Amazon Basics products?
10:59 If you are selling on Amazon, what secondary platform do you recommend?
11:48 What is Buy with Prime and what should sellers consider when deciding to use it or not?
16:32 What type of seller would you recommend Buy with Prime to?
17:34 What changes and trends are we going to see in eCommerce going forward?
19:04 How are Amazon's competitors responding to Buy with Prime?
21:59 What is live shopping?
23:41 Is live shopping something small eCommerce sellers should be thinking about?

-- Links to topics discussed in the video --
✅ FryAway cooking oil solidifier: https://fryaway.co/
✅ Peak Design bag that was copied by Amazon: https://www.youtube.com/watch?v=HbxWGjQ2szQ
✅ AllBirds’ letter to Amazon: https://joeyzwillinger.medium.com/dear-mr-bezos-e691f6d6d705

-- More --
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