Mastering Cross-Channel Attribution: Unleash the Power of Fb, TikTok, Google & Snapchat Ads!

Discover the secrets to cracking the code of cross-channel attribution in the ever-evolving digital landscape. In this must-watch video, we bring you expert performance marketers who have conquered the challenges of tracking user behavior across Facebook, TikTok, Google, and Snapchat Ads.

???? With the advent of iOS 14 and the cookie-less environment, traditional tracking methods have hit roadblocks, leaving businesses with incomplete data and inaccurate attribution models. But fear not, because we've got you covered!

Join Rafayet Rahman, the brilliant mind behind Profit Off Ads, who has helped brands rake in a staggering $34.9M in eCommerce sales through paid ads. Together with Josh Lothman, the owner of Ads Tutor, a digital marketing agency that lives and breathes paid ads, and Aniruddha Mishra, the Growth Director at Node Media with a proven track record in scaling user acquisition, we dive deep into the intricacies of cross-channel attribution.

???? Gain valuable insights on crucial aspects like implementing attribution models for e-commerce brands, identifying gaps in attributing paid ads, leveraging attribution to boost ROAS (Return on Ad Spend) while slashing CAC (Customer Acquisition Cost), and the current state of attribution tools and processes.

Unlock the secrets of cross-channel attribution and watch your ad campaigns soar to new heights. Hit that play button now and get ready to master the art of tracking customer interactions across Facebook, TikTok, Google, and Snapchat Ads!

#CrossChannelAttribution #PaidAds #MarketingStrategies #DigitalAdvertising #ecommercesuccess

Timestamps:
19:43 to 20:33: What's important when setting up your ad account?
21:43 to 22:41 Defining your goals is key to running paid ads
22:49 to 23:48: How to engineer the channel algorithm to work for your ads?
24:31 to 26:24 Why Data-driven attribution works for Google ads?
27:40 to 28:57: Why Meta conversion API is important than the pixel?
29:57 to 31:08: Building a single source of truth for your ads
32:32 to 33:29: 7 days vs 1-day attribution
34:40 to 35:40 Why automated attribution tool is important?
43:44 to 44:19: When would a 1-day attribution be necessary?
51:11 to 52:00: What should an attribution tool provide?
56:16 to 57:16: How should you get your image ads to work for your e-commerce store?
57:34 to 58:03: How should one increase AOV with ads?

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Increase sales, recover lost carts and reduce CAC with Moda. Supercharge your tracking in a post iOS14 and cookie-less world.

Join the waitlist now: https://www.getmoda.io/attribution