Masterclass - The future of retail in the digital age with Prof. Denis Morisset | ESSEC Conferences

In this masterclass, Professor Denis Morisset shared his research on the future of retail in the digital age, around these specific issues:

- Analysing the future of luxury ecommerce
- Defining the new facets of Omni channel & “phygital”
- Presenting an omni channel diagnosis tool
- Retail reinvention around digital innovation
- Transforming sales associates in multimedia brand ambassadors – new retail KPI’s
- Why luxury brands must invest more in sales associates

Learn more about the Luxury Brand Management track of the Global MBA program here- https://www.essec.edu/en/program/mbas/global-mba/mba_majors/

Subscribe to our channel for more videos: http://bit.ly/AbonnementESSEC

► Who are we? Founded in 1907 in Paris, ESSEC Business School is an institution of higher education guided by the pursuit of academic excellence in teaching and research. Its distinctiveness stems from the pioneering spirit of the members of its community and its core values – humanism, responsibility, innovation and openness - that shape its scientific ambitions and pedagogical approach. The mission of ESSEC Business School, a world school with French roots, is to infuse leadership with meaning in order to prepare leaders ready to address contemporary economic, environmental and social challenges. In order to do so, it produces innovative and relevant knowledge to equip the next generation of leaders with the skills, know-how and savoir-être that will make them truly responsible, inclusive and respectful of the environment.
► Our channel offers testimonies, academic videos from ESSEC Business School such as courses, conferences, seminars, programs informations and all you need to know about us.
► Find us on:
Official Website: http://www.essec.edu/en/
ESSEC Knowledge website: http://knowledge.essec.edu
Instagram: http://www.instagram.com/essecbs
Twitter: https://twitter.com/essec
Facebook: https://www.facebook.com/essec
LinkedIn: https://www.linkedin.com/school/essec-business-school/