Marketing Mastermind on Building a LinkedIn Sales Movement (S1:E1)

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Jeff Dolan and Jake Geller discuss the latest shifts in marketing and how Jake has built up his marketing agency around community building and LinkedIn.

In this season of Marketing Mastermind, Jeff Dolan creates a virtual mastermind experience to explore what's currently working for marketing and sales leaders today. Pull up a chair and let's talk shop.

#marketing #sales #mastermind
https://jeffdolan.marketing
https://jakegeller.com

Chapter Topics:
00:00 Intro
00:54 Learning to surf
01:23 Trading time for money
03:51 The shift in content marketing
09:10 The shift from courses to communities
11:59 Jake's content strategy for B2B
16:22 LinkedIn community management
21:10 A triple-sided marketplace
22:33 Remixing legacy content
26:08 Tracking content ROI
29:35 Monetizing your content asset
30:59 An outbound movement vs outbound sequencing
32:58 The Pull vs Push strategy
34:04 Segmentation
35:59 Dynamic profiling
37:09 Know, like, and trust
38:50 Seahawk Media value offer
39:50 The future of CRM and sales
42:15 B2C LinkedIn strategy
43:50 Celebrity LinkedIn strategy
45:07 Twitter and LinkedIn for executive use
46:37 Outro & Subscribe