Making Sense of Facebook Business Page Analytics

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Measuring the impact of the content you publish on a Facebook business page can get confusing. From Facebook Page Insights to the newer Business Suite reports, you will find data spread out across a number of different tools and sources within Facebook, making it confusing to know where to focus. In the video I break down the various sources where you can pull data, and share some of the metrics and sources that I think are most valuable.

This is a video from my course, Marketing Analytics Mastery, which has more than 16 hours of video-based learning to help you learn everything you need to know about using your marketing data. Check it out here - https://bit.ly/3CWlOni

And check out my blog, Analythical, where I write about all things data - https://bit.ly/3bKoqZu