Phil Kyprianou reveals how he is scaling his 100K+ customer coffee brand through the power of Facebook communities! He also shares highly effective strategies he is using to help fight high acquisition costs in 2022!
MonsterUpsells - Shopify App: (Increase your revenue without spammy offers)
https://apps.shopify.com/monster-upsells
FREE Marketing Facebook Group:
https://www.facebook.com/groups/ecom.monsterapps
Phil's Growth Agency:
https://hubbvee.com/
Skip to times:
02:04 - Phil's Story (GothRider / Dropshipping / Marketing)
13:31 - Thinking 20 years into future
15:10 - The struggles of eCommerce
15:31 - Inflation Effects on COGS
16:56 - How to differentiate yourself in a saturated market
23:55 - Importance of building a Community
28:57 - Giveaways rewarding core audience - not for list building
32:52 - Acquiring customers cheaper through - QUIZ’s
35:12 - Community Building Tips/Tricks
44:24 - How to START a community
46:44 - Learn from your community
48:39 - Marketing Strategies for 2022
49:54 - Getting Quality UGC Content
56:09 - How To Reach influencers?
57:40 - How much to pay influencers?
1:00:33 - How To Make and Use Quiz’s Tips/Tricks
01:04:26 - Increasing Your AOV/LTV
MonsterUpsells - Shopify App: (Increase your revenue without spammy offers)
https://apps.shopify.com/monster-upsells
FREE Marketing Facebook Group:
https://www.facebook.com/groups/ecom.monsterapps
Phil's Growth Agency:
https://hubbvee.com/
Skip to times:
02:04 - Phil's Story (GothRider / Dropshipping / Marketing)
13:31 - Thinking 20 years into future
15:10 - The struggles of eCommerce
15:31 - Inflation Effects on COGS
16:56 - How to differentiate yourself in a saturated market
23:55 - Importance of building a Community
28:57 - Giveaways rewarding core audience - not for list building
32:52 - Acquiring customers cheaper through - QUIZ’s
35:12 - Community Building Tips/Tricks
44:24 - How to START a community
46:44 - Learn from your community
48:39 - Marketing Strategies for 2022
49:54 - Getting Quality UGC Content
56:09 - How To Reach influencers?
57:40 - How much to pay influencers?
1:00:33 - How To Make and Use Quiz’s Tips/Tricks
01:04:26 - Increasing Your AOV/LTV
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