Make Each Click Count Podcast #154 - How To Scale Your E-Commerce Business With Affiliate Programs

Podcast Episode 154 of the Make Each Click Count Podcast features Noah Tucker, the founder & CEO at Social Snowball. Social Snowball specializes in helping innovative Direct to Consumer companies scale with affiliate and referral programs.

Noah discusses partnerships and marketing where a commission is paid for driving conversions. He shares how coupon sites and their impact on affiliate marketing have become a significant concern for brands.

In this episode, Andy and Noah discuss focusing on making the onboarding process easy and seamless when partnering with modern affiliates. Learn how the success of an affiliate program is influenced by different factors depending on the specific goals and target audience of the program.

3 Key Takeaways From This Episode:

- In the past, when brands heard the term "affiliate," they typically associated it with partnerships with publishers, PR outlets, media buyers, blogs, and review sites. However, in recent years, there has been a shift towards what is now referred to as the "modern affiliate." This modern affiliate includes influencers, ambassadors, customers, and small creators.

- The success of an affiliate program depends on the specific program and its objectives. When it comes to turning customers into affiliates post-purchase, brand loyalty is a crucial factor. If customers are highly loyal to the brand and show indications of being receptive to referrals or word-of-mouth recommendations, it suggests that such a program would likely thrive.

- When it comes to partnering with modern affiliates such as creators, ambassadors, and customers, there are nuances that brands need to understand for successful partnerships. While brands may realize the value of these new affiliate types, they often make the mistake of trying to operate these partnerships the same way as traditional affiliates.