Lying Flat Going on, Shopping Festival Deserted | 17.52 Million Bachelors in China

November 11th is Singles’ Day in China. This festival originated on university campuses in 1993. In 2009, it was turned into an annual "Double 11 Shopping Carnival" by Alibaba, through its Taobao and Tmall online shopping platforms. Since then, other retail giants, such as JD.com, have also joined. They encourage single men and women to treat themselves well even when they don’t have a partner and use aggressive promotions to motivate them to buy. Every year on Double 11, these e-commerce platforms will retail online 24 hours a day, and brands, marketing influencers, and online platforms make a lot of money.
As can be seen from the multi-year sales data, since Alibaba launched the "Double 11" shopping festival, the total sales growth has been at least double digits. From 2018-2020, the total transaction growth rates are 24%, 28%, and 86% respectively.
This year's Double 11 in China, the market atmosphere is much more deserted than in previous years. Although the number of Chinese singles has been increasing, “lying flat” and “no buying” are popular among young people due to severe financial and mental pressure. The Chinese authorities have also tightened the supervision of these online sales platforms, making this year's Double Eleven less glorious than before.
The brilliance of the "Double 11 Shopping festival" is no more, but statistics show that the number of single people in China is increasing.
On October 29, China's Ministry of Civil Affairs released "Social Service Statistics by Province for the First Three Quarters of 2021," showing that 5.9 million couples registered for marriage in the first three quarters, 8,000 fewer than the same period last year.
Previously, the "Marriage Industry Watch" organization analyzed data from the Ministry of Civil Affairs for 2020, and found that in 2020, 8.1 million couples registered for marriage in Mainland China, a decrease of 12.2% from 2019, the seventh consecutive year of decline; 3.73 million divorces were filed, down 7.7% from 2019.
According to a set of data released by the Ministry of Civil Affairs in August this year, the total number of "people born in the 1990s" is currently about 170 million, and the number of "90s" couples registered for marriage is less than 10 million. Including people who married individuals born in the 80s and 2000s, the marriage rate is only about 10%, and the divorce rate among couples is as high as 35%.
The results of the 7th National Census show that the gender ratio of China's population is still unbalanced, with more than 30 million men than women. In the marriageable age range of 20 to 40, there are 17.52 million more men than women, and the gender ratio is 108.9:100. This means that there are at least 17.52 million bachelors in China.
Why are there so many bachelors in China? This is certainly related to the serious imbalance between men and women. In fact, it is also related to the fact that many young people are practicing "lying flatism". They cannot afford the expensive housing, and they are disappointed with China’s Communist system. "Not buying an apartment, not buying a car, no marriage, no children, no spending money" has become their philosophy.
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