Love Cocoa Discusses Growth, Challenges, and a Move to Ecommerce

In this episode, we sit down with the founder and CEO of Love Cocoa, James Cadbury. He discusses the challenges of staying differentiated in an extremely competitive confectionery market. We’ll hear about how he uses social media and email marketing to tell their story, how the company has turned record revenues during the pandemic, how they shifted from brick and mortar to ecommerce, and ways they stay abreast of customer needs.

Main Discussion Points
** With such a wide audience (everyone loves chocolate!) it has been a challenge to zoom in on specific demographics to target with advertising. James tells us the kind of tactics they are testing—including a laser-focus on exactly who to target, customers that are repeating, and average purchase quantities.

** The pandemic forced a sharp refocus away from brick and mortar retail. We hear about James’ experiences of the impact of COVID, which led to a much-needed overhaul of the ecommerce marketing department. He discusses delving into data, email marketing innovations like segmentation, customer relationships, and spending a little more on shipping for short-term pain, but long-term gain.

** How Love Cocoa responded to losing 80% of its retail business because of COVID, and how they doubled down on their social media marketing when other companies had cut theirs.

** James shares his biggest challenges when selling online, giving an insight into the demands of constant product innovation—which takes time and money. We hear how he finds the right balance between meeting demand for new products while also and focusing on all other aspects of the business.

** James gives his advice for other ecommerce businesses, including how customer surveys have been helpful in understanding customers better, and why personally reading every single review helps him improve customer experiences. James also shares his insights into tips for marketing knowledge resources, including books, podcasts, and websites that are relevant to both his industry and marketing as a whole.

Contact Love Cocoa:
https://lovecocoa.com

James Cadbury:
James.cadbury@lovecocoa.com

Social Media:
Facebook: https://www.facebook.com/onelovecocoa
Instagram: https://www.instagram.com/lovecocoa/

Contact Greg:
Email: Podcast@Omnisend.com
Twitter: http://www.twitter.com/whatsgregdoing

Contact Omnisend:
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