Look at last week developments in Fashion & Beauty ecommerce space ???? Oct W3 2024

Look at last week developments in Fashion & Beauty ecommerce space
???? Oct W3 2024

Snapchat launches Snap Street, an AR-powered shopping experience on 19 and 20 October in London. Partnering with Boots and Depop, they aim to blend digital and physical retail. Visitors can test makeup, play games, and win prizes.

Zalando enhances its virtual fitting room with 3D avatars, allowing customers to try on Levi’s clothes with accurate body measurements. Available in 14 countries, this tech promises a 40% drop in return rates.

Zalando launches ‘Cultural Ties,’ a streetwear map for Amsterdam, Antwerp, Berlin, Paris, Stockholm, and Warsaw. With exclusive interviews, hotspots, and a December adidas Originals drop, it's streetwear's new frontier in Europe.

eBay is investing $1.2M into its Circular Fashion Fund to support startups that promote sustainability. The fund provides financing, mentorship, and networking. Launched in 2022, it now covers the U.S., Germany, Australia, and the U.K.

Shein enlists Barclays and UBS for its $61B IPO planned in London. The fashion giant, already working with Goldman Sachs and others, faces scrutiny over labor and tax practices as the listing nears in early 2025.

Vestiaire Collective, celebrating 15 years in resale, hosted a luxury item treasure hunt with 250 high-end pieces priced at $19.48. Brands like Gucci and Dior were part of the event. The platform grew 25% in 2023 and is expanding in the US.

DocMorris' dmr Advertising teams up with LiveRamp to enhance its retail media network. The partnership focuses on using first-party data to boost targeted ad campaigns. New tools will improve ad measurement across social media and ensure data privacy.





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