Live Video for eCommerce With Stephanie Liu : #hostthepro Episode 13 : mayple.com

Live Video for eCommerce With Stephanie Liu | #hostthepro Episode 13 | mayple.com

Perhaps the biggest fear surrounding live streaming is the prospect of producing content that is somewhat flawed, or imperfect. That you’ll make mistakes on camera, or lack confidence. But, if you are looking to foster deeper connections with your customers and clients, and interact with them in an authentic way that portrays your company’s ethos and values, then live streaming simply does it like no other.

At its core, “Live streaming is not about perfection, but connection” says our special guest Stephanie Liu. As opposed to a logo, website, or even video, live streaming provides your customers with a real human that they can build a rapport with, and allows them to really get to know and understand your brand or business.

Live commerce uses live streaming in eCommerce, where real-time interactions between shoppers and sellers take place. It could be for selling an actual product during a stream or simply connecting with your consumers.

Whether live streaming is a new concept in your mind, or it’s been sitting there a while but you are hesitant to make the leap, this episode has you covered.

We discuss the immense benefits of live streaming, how it can give small eCommerce businesses an extra edge, and provide a practical, actionable framework to get the ball rolling. We even cover the mystical art of being confident on camera!

On this episode of #hostthepro, we are joined by a true expert in the field, Stephanie Liu. As co-founder of Leap Into Live Streaming, she has a wealth of experience and information on the topic. Armed with tips, tricks and practical formulas, Stephanie sheds light on why you should be live streaming, and how to do it well. Enjoy :)

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