Live Shopping & Social Commerce: The Next Big eCommerce Revolution? - EP34

In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) dive into the fast-evolving world of social commerce and how it’s reshaping e-commerce and retail. They break down how TikTok, Facebook, and YouTube are weaving shopping into their platforms and debate whether a U.S. tech giant (cough Meta cough) will take over.

The crew also gets real about live shopping—is it the next big thing, or just another fleeting trend? They discuss the differences between influencer vs. creator marketing, why testing across multiple sales channels is a must, and the brands that are already cashing in. Plus, there’s some spicy convo around whether TikTok should be acquired by a U.S. company (cue the drama).

What You’ll Learn:
* Why social commerce is blowing up (and how to get in on it)
* The future of live shopping and whether it’s a goldmine or a gimmick
* How Meta, YouTube, and TikTok stack up in the social commerce race
* The secret sauce to making reloadable products a revenue machine
* The biggest challenges brands face when jumping into social commerce

This episode is packed with hot takes, industry insights, and real talk for eCommerce pros, marketers, and brand builders who want to stay ahead of the curve.

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Big shoutout to our sponsors who make this podcast possible!

Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/

Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.com

Workspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io

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00:00 Teaser Trailer
01:06 Introducing the Hosts
02:28 Event Announcements and Promotions
03:05 Deep Dive into Social Commerce
04:27 Exploring Social Commerce Channels
10:38 Live Shopping and Consumer Behavior
16:23 The Future of Social Commerce
27:10 The Power of Live Shopping
27:45 Building an Audience from Scratch
29:07 Choosing the Right Platform
30:49 Challenges and Solutions in Live Shopping
34:15 Generational Shifts in Commerce
37:00 Reloadable Products: The Future of Social Commerce
39:23 The Evolution of Social Commerce
43:24 Buy or Sell: Predictions and Debates
50:19 Wrapping Up: Final Thoughts and Next Episode Preview
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Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:
X: https://www.twitter.com/bryanomaspride
LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
IG: https://www.instagram.com/@anythingbutasalad
Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:
X: https://www.twitter.com/@JohnMRoman
Linkedin: https://www.linkedin.com/in/john-roman/
IG: https://www.instagram.com/@johnnyromes
Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:
X: https://www.twitter.com/@AmerGrozdanic
Linkedin: https://www.linkedin.com/in/amer-grozdanic
IG: https://www.instagram.com/@amergrozdanic
Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!

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