(live) How to Market Your 8(a) Small Business on LinkedIn to Maximize Success

LinkedIn is the only professional platform connecting federal agency buyers with 8(a) small businesses like yours. You need to understand how to maximize the value of this platform for your marketing efforts in order to rise above your competition.
✅ TODAY TOPICS:
???? Overview of the social media platforms best for 8(a) firms
???? Why LinkedIn is vital to your success
???? 10 important LinkedIn Profile changes to make today

✅ 10 Important LInkedIn Features to Maximize
1. Banner (no blanks or pictures for pictures sake)
2. Your Photo (no blanks or bbqs)
3. Name (first and last only)
4. Headline (what you do – who you help – results)
5. Capability Statement (PDF in experience section)
6. Featured Section
7. About Section (version of your Capability Statement)
8. Talks About (hashtags / keywords)
9. Your Profile URL (personalize)
10. Contact Information (add your business email and URLs)

✅ Neil's 90 Second Tip:
"Use the Power of Your 8(a) Certifications " https://youtu.be/B-pMskMVZzs

✅ RELATED TRAINING:
???? How to Make Your 8(a) Certification Work For You https://youtu.be/8YyPGDb3JKo

This process is perfect whether you're a small #business government contractor, HUBZone, SDVOSB, 8(a), or WOSB.

Don't forget to build a relationship with your local APEX Accelerator counselor for support. https://www.apexaccelerators.us/#/about-us
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Remember... "Government Contracting is not a Secret, it's Just a Process."

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• https://www.linkedin.com/pulse/federal-sales-training-small-businesses-2023-neil-mcdonnell/ ????
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???? “Government Contracting is not a Secret... it’s just a process.” Neil McDonnell
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✅ HOST and Your Guide to Government Contracting | Neil McDonnell, President of GovCon Chamber of Commerce and author of "SPIN Selling for Government Contracting"
#experiencematters

A leading Federal Sales expert with 20+ years as technology small business owner and federal contractor, Neil has personally won and supported multi-million dollar contracts for Defense and Civilian agencies including:
➡️ US Army, US Navy, and US Air Force
➡️ Executive Office of the White House
➡️ Departments of Education, Transportation, Interior and Energy
➡️ Veterans Affairs and HHS and
➡️ Large Prime contractors including Booz Allen and GDIT

As president of the GovCon Chamber of Commerce, Neil has:
➡️ Trained 1000s of small business owners and business developers since 2018
➡️ Created the 7-Step Process for Federal Revenue Success
➡️ Hosted 250+ daily LinkedIn live federal sales trainings