Live Commerce meets WooCommerce – a Case Study (WooSesh 2021)

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Rocky Mountain Sewing and Moore’s Sew are two businesses in Colorado and California focused on the art of sewing. Their eCommerce presence was virtually nonexistent before COVID hit in March 2020.

This talk is a story of how we boosted sales from their WooCommerce stores by over 200x within a year. While we were at it, we created a unique solution using WooCommerce, Gatsby, Firebase, and more to create an interactive live commerce experience for the store customers.

This live commerce experience enhanced sales for the store owners and what started off as a single online demo went on to become a series of live commerce events garnering nationwide sales for the retailer.

By the end of this talk you will have a better understanding of the endless possibilities available with WooCommerce.

More about live commerce: https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/its-showtime-how-live-commerce-is-transforming-the-shopping-experience