LinkedIn Paid Advertising - The Exit Your Way Business Round Table

Platforms like LinkedIn have their own algorithms therefore they require a specific way of dealing with them. This includes the placement of Ads on LinkedIn and LinkedIn PPC.

To learn how these technical specifications work we invited AJ Wilcox to this week's Exit Your Way Live Series.

The conversation started with Damon asking AJ about how he got into this field. AJ said that his initial interest of study was psychology but later on when he went to BYU he decided that he wanted to try another major. This is how he got into Marketing.

After this AJ shared that if he had the chance to study again, he would choose a subject other than marketing because marketing can be learned either way. Moreover, AJ also mentioned the various companies he worked within his career.

Later into the conversation, he talked a little about LinkedIn marketing and how its algorithm works. He also talked about LinkedIn PPC. AJ said that LinkedIn has this special way of working where you can choose a particular category that you want to put your ads on.

While talking about LinkedIn PPC and other Ads technicalities, AJ said that it depends on what approach you use when working on LinkedIn Ads. For example, most companies go with an ad that says to take their free trial, etc. But this approach only gives you about 4% of sales chances.

Whereas when you use an approach of inviting the potential customers to a webinar or something like that. This makes it a secondary targeting which is a more effective approach.

By the end of the conversation, Damon asked AJ about the correct way of marketing on LinkedIn. To which AJ responded that it doesn’t matter, if you are a service, a product, or an ecommerce platform, all it matters is the approach you use.

He also said that if you do all kinds of things in the wrong way and do marketing in the right way you can save yourself pretty well.

You have to have an approach in which you bring something valuable to your customers, only then you can actually capture something, good customers, via LinkedIn. After this AJ also explained some more about LinkedIn PPC and how that works in LinkedIn marketing.

The conversation ended with Damon thanking the guest for joining the show.


Our Guest:

AJ Wilcox

AJ Wilcox is the founder of B2LinkedIn, The LinkedIn Advertising Agency. His agency specializes in account management and consulting with LinkedIn Ads. He has a team of four full-time experts and a team of part-time workers as well.

Till now AJs company has managed over 300 LinkedIn Ads accounts which include 4 of the top 10 accounts on LinkedIn. Apart from this, AJ is the host of the LinkedIn Ads Show Podcast since January 2020.

The focus of his podcast is to educate people regarding LinkedIn advertising and it’s pros and cons. AJ also teaches people about LinkedIn PPC. AJ is also the Course Instructor and Author at LinkedIn learning.

As for his education, AJ has a BS Degree in Marketing Management and General from Brigham Young University.


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