LinkedIn Events - How to Get the Most Out of It

LinkedIn Events is a powerful way to connect with other professionals, but many people are unsure of how to make the most of it.

Patrick Collins joins Matt to talk about the value of LinkedIn events and how if done correctly can help generate leads for your eCommerce business.

Patrick Collins has worked with startups for the past 10 years helping them to build the tech infrastructure across lead generation, sales, account management and hiring to scale to become global companies. His own startup ProspectLabs.co which is a B2B lead generation software went from 0-27K in the first 13 months, and startups that he has advised have raised over 40Million Euros over the past 3 years. Patrick's expertise is getting startups to have a data driven approach to sales mixed with a focus on world class customer support as the key driver of sales.
Sometimes nicknamed 'The Wikipedia of software' Patrick knows the right tech stack to integrate your whole business so that there is focus on efficiency and effectiveness with all activities and avoiding wastage of time, resources and budget.

Timestamps:

00:31 - Intro to show
01:26 - Show Sponsor Aurion Digital
02:16- Welcome to the show
03:22 - Intro to Patrick
11:53 - Why Patrick uses LinkedIn
17:04 - Show Sponsor Vegetology
18:06 - Show Sponsor Aurion Digital
19:09 - Why should we use LinkedIn for our eCommerce businesses
22:03 - Should we all be using LinkedIn events?
29:49 - How does LinkedIn help us?
32:13 - How can we use LinkedIn courses?
36:51 - Running LinkedIn events
42:09 - What happens in the LinkedIn event?
47:54 - Connect with Patrick
50:08 - Wrap up with Matt