"LinkedIn Essentials" for Small Business Presented - Small Business Administration SCORE RI CHAPTER

"LinkedIn Essentials" is the practical instruction small business owners need to start making the most of social media. In this webinar - Chip Leakas, a Subject Matter Expert with RHODE ISLAND SCORE, will sort through the clutter and turn down the noise to simplify, clarify and illuminate the essential steps you’ll need to leverage LinkedIn to build relationships, extend your network and grow your business. This training is designed for all experience levels from beginner to advanced users of the platform. Learn tips, tricks, and techniques all using the Free LinkedIn Account

How to optimize your FREE Linkedin personal profile
• How to create and optimize your FREE LinkedIn business page.
• Company Pages – your 24/7 virtual trade show -
• Learn how to use LinkedIn in 5-10 minutes a day
• What to post – and what to avoid
• How to effectively grow your network and use LinkedIn Groups
• LinkedIn Recommendations and Endorsements – “social proof.”
• Free Account vs. Premium Accounts
• Free Images for social media – the best sources
• Social Media Publishing Syndication platforms – free versus premium

About the presenter: William "Chip" Leakas

Chip Leakas is the Social Media Chair for the RI Chapter of SCORE. Chip is a new volunteer as of January 2023 – and has moved into this position as an SME for our chapter also provides co-mentoring. Chip brings 27 years of experience and expertise in social media marketing, digital marketing, e-commerce, eMarketing, and website design development. Chip has been a national speaker and corporate trainer on social media marketing best practices since 2008 and provided over 500 seminars and workshops to over 15,000 people from Florida to Missouri to Maine.