LinkedIn Ads Tool Spotlight: Supermetrics -Ep 61

Show Resources Here were the resources we covered in the episode: Data Studio dashboard that Anna Shutko and AJ created together @AnnaShutko on twitter

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Show Transcript Have you heard of Supermetrics? If you're a LinkedIn advertiser, it's your new best friend. We're covering the capabilities on this week's episode of the LinkedIn Ads Show.

Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox.

AJ Wilcox Hey there LinkedIn Ads fanatics. So we're highlighting another tool today in the LinkedIn advertisers arsenal. We're discussing a tool that I've been using now for years. It's absolutely indispensable for our team, because we're managing so many different accounts. And we're dealing with so much data. That tool is called Super metrics. And it's a very simple way of getting all of your ads data into a spreadsheet, or visualization tool for better reporting and analysis. I'm excited to welcome Anna Shutko from Supermetrics to answer my questions, and give you the inside scoop on what's coming. Anna and I go way back. And we've even collaborated on a free dashboard for LinkedIn advertisers, that you'll all get here in the show notes and I think you'll enjoy it. Without further ado, let's jump into the interview.

Okay, I'm really excited here to have Anna Shutko from Supermetrics. She is the Brand Strategist at Supermetrics. She's also host of the awesome podcast, The Marketing Analytics Show, make sure you go and subscribe to that right now,if you're not already. She is based in Helsinki, Finland. And she was number seven on the Supermetrics team. She has been there over five and a half years she is one of the OGs for sure. She's also an avid cyclist and skier. Anna, I'm so excited to have you on the show. We've been friends for a long time. Thanks so much for joining us.

Anna Shutko 1:42 I know, right?! Thank you so so much for having me. I'm super excited to be on the show.

AJ Wilcox 1:49 I'm just as excited to have you I have so many great questions for you. Well, I'm the host. And so if I say that they're great, it's a little bit biased, but didn't really have some questions I think are gonna be really good for you. And for those of us who are listening, tell us anything about yourself that you want anything I may not have covered in your intro.

Anna Shutko 2:05 Yeah, sure. So I think you nailed my bio. So I did a piece of furniture with Supermetrics. As I like to joke about it. I've been at the company for quite a while now more than five years. Wow. It's crazy when you think about it. So what people usually find interesting because I sometimes go in client calls and then when my colleagues introduce me, they're like, yeah, she's been here with us for such a long time. And people who knows Supermetrics are very, very surprised, because I guess not so many people like me have been with the company for a long time. We were a tiny team back then. Now we've grown fantastically. And we've grown so fast. Now we're over 250 people. It's crazy. So yeah, it's been a wild ride. And yeah, like I said, I've been moving between different areas of marketing between different departments. So I started as a growth marketer, then I went on to become a product marketing manager. I was also product manager, I was managing the relays and different connectors. And then I moved on to brand marketing. And now I'm super excited about my new role. So I'm building the brand measurement system, and I'm pretty sure we're gonna hear more about it. But yeah, that's a little bit about me. So many different areas. It's super exciting to see the company grow. It's super exciting to change all these different roles and learn more about connectors, including or favorite LinkedIn connectors. So that's a bit of a thing.

AJ Wilcox 3:39 Oh, beautiful. And I am a fan of the LinkedIn connectors for sure. So thank you for your great work on those. Let's go ahead and start in here on the first question. So for those who are not already familiar with Supermetrics, what are the challenges that Supermetrics solve. Why is Supermetrics originally in business?

Anna Shutko 3:58 Yeah, definitely. So Supermetrics essentially, is a data pipeline tool, as I like to call it. So we transfer data from a variety of different data sources or connectors, how we call them interchangeably. And these are LinkedIn Ads, Facebook Ads, Google Analytics, HubSpot, e-commerce platforms like Shopify. We cover over 80 different platforms. And like I said, literally any most popular and big marketing platform, you name it. And we transfer all this data to set up different data destinations. So we have sub categorized them into spreadsheets. So these are your Google Sheets and your Excel. Then there are different data...