Linked[in] Ads For B2B - B2b Marketing On Linked[in] for 2022 - Examples of b2b marketing

We're gonna be talking LinkedIn ads for b2b companies and examples of b2b linkedin marketing for 2022. When running Linkedin ads for b2b, there is a set of concepts to keep in mind.

So this is business to business, this is not direct consumer or or anything like that. These are higher priced, lifetime value clients, these are bigger deals. And so there's a couple of key things to keep in mind with this kind of advertising.

The first is that I'm gonna show you this kind of ugly chart but it it highlights a point that b2b buyers are not impulse shopping, they are not buying on the initial click into your website. So this is really important to visualize because if you're running any kind of traffic to your website which you should be, there might be a mix, there's all sorts of cold channels, this could be facebook ads, this could be linkedin ads which of course I love.

There's google search traffic and then there's seo and. Organic. So and it's it's hard for us as business owners and as marketers because we're driving traffic to our website. And I think a lot of us have this mindset that if I drive the traffic to the website and I optimize the website, they should be converting.

But for b2b it just doesn't work that way. And if you take a step back and you realize they're not buying a pair of 20 or $30 shoes, they're not going to convert on that first click, what else are they doing if they're actually in the market to buy right now, they're evaluating five or six other options. And so what actually happens, the only thing that initial click should tell you is that they are possibly in the market and that they are researching options.

Now, if they are clicking on five other competitor websites, then what's more important than anything is what happens after that click retargeting them staying in front of them and what you re target them with. That's how you win the deal in b2b b2b marketing. It's not targeted traffic to your website and a website that converts it's not just click funnels this again, this int e-comm it's a different mindset and I know a lot of us are adapting to a to b to c.

You know, we're stealing stuff that we love from that kind of marketing. But this is one thing where we have to hold the line and say no, this is completely different than b2b b2b what we actually have to do after we grab that initial intent signal, that hand digital hand raise that says I'm in the market.

Video highlights:
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0:00 intro
0:10 benefits of Linkedin ads
0:22 B2B buyers are not impulse shoppers
1:30 Mentality for Linekdin cold ads
2:39 Linkedin retargeting strategy
3:00 3 Main Objections to overcome with Linkedin retargeting ads
3:35 What kind of ads to use for retargeting

#linkedinads #b2bmarketing #linkedinadvertising