Life is Good Founders Explain Rational Optimism | How I Built This with Guy Raz | NPR

In 1994 Bert and John Jacobs had almost no money, but they did have an idea: brand built on optimism.

26 years later the Life is Good is so much more than shirts and bumper stickers. Guy Raz sat down with the Jacobs brothers to discuss positivity at a time when it can be hard to come by.

For more interviews with entrepreneurs and founders, go to npr.org/howibuiltthis

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