Levelling Up Your B2B E-Commerce Skillset for Better Adoption | B2B E-Commerce Integrated E24

Listen to this episode with Michael Vax to elevate your B2B e-commerce game with the skills and knowledge for better adoption.

Michael has had an extensive career with product architecture and development at companies like Spryker and SAP Hybrids. Now he joins the conversation with Arno to share his insights on B2B trends, e-commerce, and technologies, drawn from more than 35+ years of experience.
In the episode, Michael explains why it's necessary for B2B companies to continuously evolve their processes and what motivated him to create his educational e-commerce course.

Tune in to explore:
· Why B2B e-commerce is inherently more complex than B2C
· Why you shouldn't forget the "North Star" in the e-commerce projects
· What B2B can companies do to encourage and support e-commerce adoption

00:00 - 06:08 Introduction
06:09 - 10:38 The biggest lessons
10:39 - 15:36 Developing a platform and features
15:37 - 16:36 The importance of having a North Star
16:37 - 26:40 B2B landscape and insights
26:41 - 33:40 E-commerce course by Michael
33:41 - 42:43 Challenge with E-commerce: Adoption
42:44 - 49:00 Q&A (Curt Anderson and Michael Vax)
49:01 -53:19 Summarize
53:20 - 54:23 Thank you!

Explore this podcast further on your favorite podcast app!

✅Apple Podcast: https://apple.co/3K5AW6k
✅Google Podcast: https://bit.ly/3KcIIeL
✅Spotify Podcast: https://open.spotify.com/episode/0hl5lF9z2c5WNlAwg9sHUi

Or visit out podcast page: https://bit.ly/3ADwHfd

#podcast #IT ##b2becommerce #ecommerce #erpintegration #technology

Sana Commerce is an e-commerce platform designed to help manufacturers, distributors and wholesalers succeed by fostering lasting relationships with customers who depend on them.

How? By making your SAP or Microsoft Dynamics ERP and e-commerce work as one.

Follow us on:
✅LinkedIn - https://www.linkedin.com/company/sanacommerce/
✅Facebook - https://www.facebook.com/sanacommerce
✅Twitter - https://twitter.com/sanacommerce