Let’s Talk Business: Shifting to Social Selling with Dina Rosenberg

Welcome to Let’s Talk Business, where Square business owners share their stories, the biggest lessons they’ve learned, and their plans for the future.

Today we’re talking to Dina Rosenberg, co-owner of Amityville Apothecary, New York’s largest metaphysical store, located in Amityville, Long Island since 2018. It’s a converted house that sells crystals, jewelry, books, tarot cards, and much more, in addition to giving readings and teaching classes. A big contributor to the success of the business in the last few years has been a significant social media presence, including weekly live sales on Instagram and a podcast. Dina shares how and why they shifted to social selling, the impact it’s had on the business, and which strategies they use to keep up the growth.

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At Square, we're so much more than the little white card reader. We help businesses of all sizes start, run, and grow every day.

Whether it's the food truck establishing a brick-and-mortar restaurant, the former sole proprietor adding her first employees, or the entrepreneur expanding from one location to ten, our solutions scale with our sellers. We all grow together.