This week Dan and the Bees take a deep dive into the complex world of Facebook and Instagram campaigns, and discuss best methods, such as custom audiences and targeted content. Check it out for some great insights!
This week we answer
What is a pixel?
How To set up social ads?
How to create a lookalike audience on Facebook?
How to plan an ad campaign for social media?
Timestamps
2:11 let's talk about Facebook & Instagram
4:10 relying on an organic strategy alone won't cut it
5:30 people are craving social connection
8:04 first steps in setting up an Instagram campaign
10:05 setting up social ads
11:55 understanding WHY they need your solution/ product
12:39 understanding your audience and your customer
13:30 how to use Facebook for your business properly
15:00 the Facebook Pixel is vital to your audience building
17:05 campaign stage 1: See
19:20 the goal is sharing
19:53 stage 2: Think
21:00 remember to evolve your content with your campaign
23:16 value is in the eye of the beholder
24:50 stage 3: Do
26:51 stage 4: Care
27:55: Stacey's tip for an easy win
33:53 ad examples while in the "See" stage
37:32 example of developing an audience through ads
39:37 advice if you're struggling to define audience interests
44:24 creating a custom audience
50:19 wrap up
This week we answer
What is a pixel?
How To set up social ads?
How to create a lookalike audience on Facebook?
How to plan an ad campaign for social media?
Timestamps
2:11 let's talk about Facebook & Instagram
4:10 relying on an organic strategy alone won't cut it
5:30 people are craving social connection
8:04 first steps in setting up an Instagram campaign
10:05 setting up social ads
11:55 understanding WHY they need your solution/ product
12:39 understanding your audience and your customer
13:30 how to use Facebook for your business properly
15:00 the Facebook Pixel is vital to your audience building
17:05 campaign stage 1: See
19:20 the goal is sharing
19:53 stage 2: Think
21:00 remember to evolve your content with your campaign
23:16 value is in the eye of the beholder
24:50 stage 3: Do
26:51 stage 4: Care
27:55: Stacey's tip for an easy win
33:53 ad examples while in the "See" stage
37:32 example of developing an audience through ads
39:37 advice if you're struggling to define audience interests
44:24 creating a custom audience
50:19 wrap up
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- E commerce Divers
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