Laurence Newman, CEO of CurrentBody Discusses Top Tips for Entering the Chinese market

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"It’s a different level of media engagement in China… they want to know more and talk much more about their experiences with these products and ask other people about what they think about it and what they think about it. Gradually other areas of the world will begin using this type of engagement that we see in China.”

In our latest video series Laurence Newman, CEO of CurrentBody the home-use beauty device brand which growing rapidly on Tmall Global – provides insights into the Chinese consumer market.

For any brand looking to succeed in China, Laurence believes they need to up customer engagement, establish a local team, and spot new and emerging opportunities.

#CurrentBody #ChineseConsumers #EU #e-commerce