Knowing Your Customers without IDing Them | Simon Yencken from Fanplayr

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E-Commerce has brought selling advantages too numerous to mention. But one thing it lacks is the experience of looking a customer in the eye, interpreting their body language, and tailoring a pitch on the fly to accommodate their character.

Instead, sellers are often forced to utilize a more blanketed sales approach, which can result in fewer conversions. But Simon Yencken, the co-founder and CEO of Fanplayr, doesn’t believe it has to be this way. His technology startup offers online sellers the ability to understand the behavior of visitors to produce instant targeted messages. This translates to deeper engagement and greater conversions.

On this edition of UpTech Report, Simon discusses the surprising difficulties of implementing AI, and how he took a company especially positioned for retail into less likely verticals, such as automotive and cellular markets.

More information: https://fanplayr.com/

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