Key Metrics Brands and their Financial Leaders Should be Considering Right Now

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There are a few main factors that will consistently drive value for a direct-to-consumer business. The factors typically vary from the type of business, but when it comes to opportunities of growth the following key areas are a must to attract potential investors: - 1) Having a consumable product 2) Truly understanding who your customers are and, 3) The ability to utilize your data to make better business decisions.

During our recent webinar, Retina’s CSO, Chris Hill sat down with industry expert Andrew Dunst, Managing Director at the Sage Group who shared key insights on the metrics financial leaders are measuring today, how to utilize your customer and product data to make better business decisions, and which metrics make a brand stand out to potential investors.
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E commerce Divers

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