Key E-Commerce Trends to Track on Instagram, LinkedIn, and Google | EP. #118

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In this 118th episode of The E-Comm Show, host Andrew Maff discusses a wide range of e-commerce topics, including key tenets of marketing and brand-building across platforms like Instagram, LinkedIn, and Google. If you’re curious about which trends to follow in the new year, there’s a lot to dig into here.

Topics discussed include new influencer marketing tools on Instagram Reels and IGTV (and how to capitalize on their power), what LinkedIn’s new stories feature means for sellers (and why story platforms are so important), and the effectiveness of Google Smart Shopping campaigns. Additionally, Andrew ponders the role of dedicated marketing specialists in 2024.

Watch the full episode below, or visit TheEcommShow.com for more.

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