Keeping Your Customers and Prospects Informed: Managing Your Digital Presence in the New Normal

Presented: February 25, 2021

The COVID-19 Pandemic changed how we did business. Looking ahead, it will change how we do business going forward too. Ask yourself:
• Are you still offering virtual consultations?
• Did you move your office location or go permanently remote?
• Did you launch new products or started offering new services?
• Is the message you are putting out attracting new customers?

Changes constantly happen in our businesses, and this was even more evident this past year. Even when your operations normalize, you will continue to update your products and service offerings, evolve your processes, and adjust your team. And you will want to communicate it all to your customers and prospects.

If you’re wondering the best way to keep your customers informed and attract new clients, you’re not alone. It can be especially difficult when you’re still trying to maneuver the constant changes we are currently facing!

It’s your responsibility to keep the communication channels wide open. Transparency and great content are a necessity, and your customers will love you for it—both now and after life gets back to normal.

During this webinar, we break down the essential online communication steps your business should follow across your digital marketing channels. The information will help you address how you should share important information, create a system for updates, and keep connected with your customers and prospects.

Speakers: Priscilla Azzolini and Hugo Azzolini - Different Perspective

For more information about the FSBDC at UCF please visit http://www.sbdcorlando.com/

The FSBDC at UCF is a member of the Florida SBDC Network, a statewide partnership program nationally accredited by the Association of America’s SBDCs and funded in part by the U.S. Small Business Administration, Defense Logistics Agency, State of Florida and other private and public partners, with the University of West Florida serving as the network’s lead host institution. Florida SBDC services are extended to the public on a nondiscriminatory basis. Language assistance services are available for limited English proficient individuals. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the she SBA or other funding partners.

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