Karl Wehner: Go East - The Alibaba Ecosystem as Gateway to China for European brands | #OMR19

Chinese consumers are different from their German counterpart. They are younger, "mobile only", more demanding when it comes to speed and quality of service - and, having more and more disposable income available, they want to upgrade their quality of life. Alibaba Group's B2C e-commerce platforms Tmall and Tmall Global can help European brands cater to the fast-growing Chinese market – by leveraging innovative technologies and what Alibaba calls "New Retail".

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