José Neves Unpacks the Farfetch-Alibaba-Richemont Partnership | #BoFVOICES 2020

The Farfetch founder and chief executive and Alibaba Group president J. Michael Evans discuss the industry-changing deal designed to dominate luxury e-commerce.

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Alibaba Group president J. Michael Evans and Farfetch founder José Neves take BoF’s editor-in-chief Imran Amed behind-the-scenes of the industry-changing joint venture between Alibaba, Farfetch and Richemont at VOICES 2020, BoF’s annual gathering for big thinkers.

The biggest appeal for all three parties? A shared vision of the importance of technology and omnichannel retail.

“We think as tech businesses, we’re not retailers,” Neves said. “We’re at the service of the best brands, the best retailers and we’re here to enable the industry… and this is open to everyone.”

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Look out for more VOICES videos coming soon, bringing you the best of our annual global gathering for big thinkers.

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