Joep Brenninkmeijer - E-commerce manager & Product owner in Digital B2B team @ The HEINEKEN Company

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Growth via great CX: Proactively helping your customer for a win-win situation

Joep Brenninkmeijer's session emphasizes the importance of knowing who your customers are and why this is a source of sustainable growth.

He presented an insightful case study for Blade, Heineken's beer draught system, which proves how impactful a data enrichment campaign can be. With the power of customer surveys and one-on-one interviews, they collected data from 2000+ users, which helped them have an in-depth understanding of their customer base.

Watch Joep's talk to see how great CX can generate growth and also how you can make your customers base thrive in the middle of a pandemic during the holidays.

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