JioMart Strategy against Amazon & Flipkart | Business Model | Reliance Case study | Revenue Model

In September 2016, Mukesh Ambani officially launched his Telecommunication venture called Jio (Joint Implementation Opportunities) and set an example by turning Jio into the largest mobile network in India and the third-largest mobile network operator in the world with over 322.99 million subscribers, Witnessing the growth in revenues, profits, and market share in the above-mentioned sectors, Mukesh Ambani is now all set to try his hand at e-commerce through his new venture called JioMart.

So what exactly is JioMart all about?

JioMart strategy was to woo middle-class families through its idea of unbundling, and in the process, change purchasing habits. The plan was to incentive smaller, but more frequent purchases, while keeping product value intact. JioMart had seen a 4x rise in online orders from a low base.

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