Jeff Bezos Tried to Name Amazon.com, Inc WHAT??! ???? NASDAQ: $AMZN

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In the early stages of Amazon, Jeff Bezos, his then-wife, MacKenzie Bezos, and Amazon's first employee, Shel Kaphan, held their meetings inside their local Barnes and Noble. Before founder Jeff Bezos landed on "Amazon" as the name of the e-commerce giant, he had other names he kicked around, such as "Cadabra" (as in "Abracadabra") and "Relentless." However, his lawyer convinced him that "Cadabra" did not sound magical at all. Rather, "Cadabra" sounded too similar to "cadaver." Although "Relentless" did not make the cut to be the name of the company, Jeff Bezos liked the name enough to buy the domain name, and now the website; relentless.com redirects to the Amazon.com homepage.

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