Jacob Cooke, CEO @ WPIC | The 2024 Outlook for PDD, Douyin, Alibaba, & The Chinese Consumer

We dive into the evolving e-commerce and consumer trends in China for 2024, starting with analyzing the performance and tactics of leading e-commerce giants like Douyin, Pinduoduo, Taobao, and Tmall. What drove ByteDance's revenue growth of 30% to $110 billion? How is Pinduoduo's western-facing discount platform Temu adding to its incredible growth, if at all? And where does all of this leave Alibaba, the darling of e-commerce in China for over a decade?

Our discussion also touches on the influence of changing consumption patterns and consumer confidence on the market dynamics. This episode offers a comprehensive overview of China's digital commerce landscape. Enjoy!

Topics Discussed and Key Points:

● Overview of China's e-commerce landscape
● Major e-commerce platforms in China
● The rise of video in e-commerce
● Social shopping and group buying trends
● Established marketplaces and their innovations
● Changing consumption norms in China
● Consumer confidence factors
● Predictions for the future of e-commerce in China

The Negotiation https://www.wpic.co/the-negotiation-podcast/
WPIC Marketing + Technologies https://www.wpic.co
LinkedIn https://www.linkedin.com/company/wpic/

Listen On:
Apple Podcast https://podcasts.apple.com/ca/podcast/the-negotiation/id1479828077
Google Podcast https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1uZWdvdGlhdGlvbg==
Spotify https://open.spotify.com/show/5AmQuFJ3L3ghXb8PuHb22V?si=7f7354c1a5f1450e