Jack Rubin's Subscription Behemoth Will Cross $70M While Growing 300%

I might be more bullish on Jack Rubin's ⁠Purdy & Figg⁠ than any other brand on which I've personally worked.

That's because not only does the UK-based natural cleaning product brand have the core financial markers of a successful subscription brand (ridiculous repeat rate, low churn, good margins), but it's co-founder and co-CEO, Jack Rubin, has all the markers of a successful ecommerce operator (smart, humble, relentlessly focused on the drivers of his shareholder value–especially contribution margin).

Even after working with Jack as a business coach for months, I was repeatedly knocked back by his insights.

Frankly, this is one of the most insight-loaded episodes I've ever released. Soak it up.

EPISODE HIGHLIGHTS
• [00:00:09] Subscription e-commerce business success.
• [00:06:13] Product experience drives customer retention.
• [00:11:23] Subscription brands prioritize future value.
• [00:17:37] Subscription model with strategic pricing.
• [00:23:19] Testing beats received wisdom.
• [00:25:07] Testing and adapting drives success.
• [00:31:02] Measurement and clear targets drive success.
• [00:36:40] Predicting customer behavior is crucial.
• [00:39:49] Tracking metrics for effective forecasting.
• [00:45:38] Weekly forecasting improves business performance.
• [00:48:55] Data-driven decision making is key.
• [00:51:13] Generosity and thoughtfulness create value.

EPISODE SPONSOR
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REFERENCED IN THE EPISODE:
• Purdy & Figg ⁠Landing Page⁠: https://purdyandfigg.com/pages/landingoffer1
• ⁠Kynship⁠ Influencer Marketing Agency: kynship.co

FOLLOW UP WITH JACK
• Follow Jack on Twitter: ⁠⁠@JackRubin1

FOLLOW UP WITH ANDREW
• Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC
• Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means: https://www.youtube.com/watch?v=RYEWQrBaHkA
• Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means: https://www.youtube.com/watch?v=FC4zeFdth3U