Is LinkedIn Traffic Really Safe?

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???? Many marketers assume that running ads on LinkedIn means they’re protected from fraudulent traffic. But is that actually true?
Fraud can be subtle. If your LinkedIn ad traffic is going straight through their platform, the risk is lower. But the moment you introduce audience networks, you’re opening the door to the same fraud problems seen in Google Ads.
Even when using retargeting, many assume they’re reaching specific people, but are they? If 80% of your traffic is real, but 20% is inflated, that distortion impacts your KPIs. It makes it look like your campaigns are performing, when in reality, you're paying for a mix of real and fraudulent users.
???? Don’t just trust the numbers, validate them. Fraud isn’t always black and white, and ignoring it could mean you're making decisions based on false data.
#AdFraud #MarketingROI #PerformanceMarketing