Is LinkedIn an Underrated Marketing Gem? - ECF Podcast Episode 483

While considering various strategies for attracting website traffic, you might be exploring numerous possibilities, particularly those requiring paid advertising. However, I’d be willing to bet that LinkedIn Ads isn’t one of the tools you’re utilizing. AJ Wilcox is the host of the LinkedIn Ads Show, an expert in the field, and the owner of B2Linked, a LinkedIn Ads agency that has $150 million in ad spend under its belt. He joins the show today to discuss some of the surprising growth opportunities on the dark horse of social media platforms.

Listen in as AJ shares what you need to know in order to understand LinkedIn better, whether there is anything worth exploring for your eCommerce business, and why it is the easiest platform to go viral on. We also discuss best practices for LinkedIn Ads and organic content, what you need to know about running paid ads on the platform, and some of the ways entrepreneurs of all kinds can leverage LinkedIn for their businesses. So tune in, get ready to take some notes, and prepare to elevate your LinkedIn game to a whole new level.

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00:00 Welcome
01:30 Why People use LinkedIn
04:31 Stop due to microphone issue
06:23 Organic Reach on Linkedin | How to go viral on Linkedin
09:31 LinkedIn content strategy
13:38 LinkedIn ads | How it works & LinkedIn ads for e-commerce brands
18:35 Recruiting on Linkedin
21:58 Tips for recruiting on LinkedIn ads
24:59 How to find talent on Linkedin? Real example
31:11 Final conclusions
33:39 Fire questions