Is eBay Stock a BUY in 2025 With Facebook Partnership?

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eBay's stock surged 11% to a three-year high following an unexpected collaboration with Meta Platforms, which is testing eBay listings on Facebook Marketplace to address European regulatory pressures. Despite recent stagnation, with only 1% active buyer growth and 2% merchandise volume increase in Q3 2024, the potential exposure to Facebook's massive audience could provide a significant boost.

Analysts view eBay as a low-risk investment, noting its attractive valuation at 18 times earnings, cash-rich balance sheet, and ongoing share repurchase and dividend programs. While the Facebook Marketplace integration remains a test with uncertain outcomes, the partnership represents a potential growth opportunity for eBay's struggling e-commerce platform.
Catégories
E commerce Ebay
Mots-clés
ebay stock analysis, ebay stock price, ebay stock valuation

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