Introduction to attract and engage customers | Google Digital Marketing & E-commerce Certificate

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach. Learn more about the Google Digital Marketing & E-commerce Certificate at https://grow.google/digitalmarketing.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

To access the full program content including readings, practice exercises, job search help, and discussion forums please visit ► https://goo.gle/3KxSgzw

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

Chapters:
00:00 Introduction
00:27 Welcome
2:07 Customer personas for your target audience
6:14 How to create a customer persona
12:51 Introduction to the marketing funnel and its benefits
16:28 Awareness: Strategies to get customers introduced to a brand
21:59 Consideration: Strategies to build interest in your product or service
26:01 Conversion: Strategies to increase the conversion rate on a website
32:57 Loyalty: Strategies to increase the loyalty of customers after a purchase

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